Business & Strategy Templates
Business and strategy diagram templates — business model canvases, value chains, go-to-market plans, supply chains, and OKR maps to align teams and stakeholders.
7 templates
Business Model Canvas Template
Map how a company creates, delivers, and captures value on one page
Value Chain Diagram (Porter's Framework)
Porter's primary and support activities that build a product's competitive margin
Go-To-Market Strategy Diagram
Take a product from positioning to first customers and revenue
Supply Chain Diagram
The flow of goods from suppliers through production and distribution to customers
OKR Map Template
How a company objective cascades into key results and team initiatives
Business Process Diagram
The steps, decisions, and roles that complete a repeatable workflow
Company Org Chart Template
The reporting hierarchy from leadership down through departments and teams
About business diagrams
Business and strategy diagrams compress a plan onto one page. They show how a company creates and captures value, and which activities build its margin. They also show how a product reaches its first customers, and how a company objective breaks down into team work. Supply chain and process diagrams do the same for day-to-day operations. Together they are the visuals behind board decks, strategy offsites, investor updates and consulting reports.
Founders, strategy and operations leads, consultants, product marketers and business students use them most. The Business Model Canvas that helps a founder test assumptions also helps a new executive get up to speed. An OKR map lets every team see how its work connects to the company objective, and a value chain shows where the margin comes from.
A good strategy diagram is specific. Name the actual segment, such as independent pharmacies rather than small businesses, and the actual channel and metric. Keep one idea per block, flag assumptions you have not validated yet, and keep the standard structure of the framework so readers recognize it. A familiar canvas or value chain gets read. An unfamiliar layout has to be decoded first.
Which template should you pick?
- Pick Business Model Canvas Template when you need the whole business on one page: segments, value propositions, channels, revenue, resources, activities and costs.
- Pick Value Chain Diagram (Porter's Framework) when the question is where margin is created, activity by activity, from inbound logistics to after-sales service.
- Pick Go-To-Market Strategy Diagram when planning a launch: ICP, positioning, pricing and packaging, sales motion, channels and launch metrics.
- Pick OKR Map Template when a company objective needs to cascade into key results, initiatives, owners and a check-in cadence.
- Pick Supply Chain Diagram or Business Process Diagram when the story is operational: suppliers to customers, or a trigger event to an outcome.
Or generate one from a prompt
- “Business model canvas for a subscription meal-kit startup targeting busy parents, with weekly delivery, a recipe app, grocery supplier partners and subscription revenue.”
- “Go-to-market plan for a B2B invoicing tool: ICP is agencies under 50 staff, product-led trial, a partner channel with accountants, and launch metrics.”
- “Company OKR map: objective to become the default tool for mid-size clinics, three measurable key results, initiatives for sales, product and support, with owners.”
Paste any of these into the AI infographic maker to get an editable, animated diagram in seconds.
Tips for customizing business templates
- The Business Model Canvas Template ships with seven blocks. Add Customer Relationships and Key Partnerships to get all nine blocks of the original canvas.
- Porter's value chain has four support activities. The template includes Technology Development and Procurement, so add Firm Infrastructure and HR Management to complete it.
- Write key results as measurable outcomes with a number and a date, not as tasks, and give initiatives their own nodes.
- Try the Quadrant style when you adapt a template into a two-by-two framework, such as SWOT or impact versus effort.
- Export at 16:9 for slides, or as PNG or SVG for strategy documents and printed handouts.
Learn more: How to make an infographic