Map how a company creates, delivers, and captures value on one page.
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A Business Model Canvas is a one-page strategic map that breaks a company into nine interlocking building blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. Together they show exactly how the business creates value, delivers it to customers, and earns money in return.
Founders, product managers, and consultants reach for the canvas during early validation, pivots, and investor conversations. It is far faster than a full business plan and ideal for testing assumptions, comparing strategic options, and aligning a team on how the model actually works before committing real resources.
It is a one-page visual template, created by Alexander Osterwalder, that describes a company across nine building blocks covering customers, value, infrastructure, and finances.
Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure.
The lean canvas swaps Key Partnerships, Key Activities, Key Resources, and Customer Relationships for Problem, Solution, Key Metrics, and Unfair Advantage, making it more startup-focused.
Start with Customer Segments and Value Propositions, then work outward to channels, revenue, and the cost side, validating each assumption with real customer evidence.
Porter's primary and support activities that build a product's competitive margin
Take a product from positioning to first customers and revenue
The flow of goods from suppliers through production and distribution to customers
How a company objective cascades into key results and team initiatives
The steps, decisions, and roles that complete a repeatable workflow
The reporting hierarchy from leadership down through departments and teams
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Open the business model canvas template in the Infogiph canvas, then edit, animate, and export.
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