Email Automation Flow Diagram
Map a triggered email sequence with branches, delays, and conditional sends.
Free to start · Fully editable · Export GIF, MP4, PNG & SVG
What's in this template
7 connected components you can rename, recolor, and extend with AI.
An email automation flow diagram shows how an automated email sequence runs from a trigger event through timed steps, conditional branches, and exit points. Core elements include the entry trigger, wait or delay steps, individual emails, decision splits based on opens or clicks, goal and conversion checks, and unsubscribe or exit conditions. It makes the logic of a drip or nurture campaign visible at a glance.
Lifecycle and email marketers use this diagram to design welcome series, abandoned-cart flows, and re-engagement campaigns in tools like Klaviyo, Mailchimp, or HubSpot. It is ideal for planning an email automation flow before you build it, reviewing the logic with stakeholders, and debugging why a drip campaign sends the wrong message.
Great for
- Welcome series design
- Abandoned-cart flows
- Lifecycle campaign reviews
- Marketing automation onboarding
- Drip logic debugging
Make your own version with AI
Prefer to start from your own content? Describe it in one sentence and Infogiph generates a email automation flow diagram you can edit and animate. For example:
“Email Automation Flow Diagram showing Entry Trigger, Wait / Delay, Welcome Email, Opened? Branch, Follow-up Email and Goal / Conversion”
Try it in the Animated infographic maker, or read Animated infographic examples.
How to customize this template
- Open it in the canvas with Use this template.
- Relabel the Marketing Funnel Diagram with your own stages, and add the metric you track at each stage to its label.
- Use the Cycle style for the Growth Loop Diagram so the last step visibly feeds the first.
- In email flows, name the trigger, every wait time and the exit condition. Unsubscribes and goal completions should always leave the sequence.
- For social posts, export an MP4 or GIF at 9:16 for stories and short video, or at 4:5 for feeds.
- Export a PNG or SVG for docs and slides, or a GIF or MP4 to keep the animation.
Frequently asked questions
What is an email automation flow?+
It is an automated sequence of emails sent based on a trigger and timing rules, with branches that change what a subscriber receives based on their behavior.
What are the components of an email automation flow?+
The key parts are a trigger, delay or wait steps, individual emails, conditional branches based on opens or clicks, goal checks, and exit conditions like unsubscribing or converting.
How do you build a drip campaign?+
Start by defining the entry trigger and goal, map the emails and the delays between them, then add branches for engaged versus unengaged subscribers before building it in your email platform.
What is a common email automation example?+
A welcome series, an abandoned-cart recovery flow, a post-purchase upsell, and a win-back re-engagement campaign are the most common automated email flows.
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Open the email automation flow diagram in the Infogiph canvas, then edit, animate, and export.
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